What Are Promotional Models?

Promotional models, also referred to as brand ambassadors, are people who are hired by a talent agency or an event staffing company to represent and drive consumer demand for a particular brand, company, product or service. The goal of a promotional model is to reach as many consumers through live demonstrations or personal encounters. The world of promo modeling can have tremendous benefits. Brand ambassadors are generally self-employed and can take jobs around their own schedule. Promotional modeling can be a lucrative career if models know how to find work and book the right jobs.

There are many different types of promo modeling opportunities that can suit a person's best attributes. Convention and spokes models are the highest paid promo models. Agencies seeking convention models are highly selective, often going for a specific type of look and desirability. Convention models must look like fashion models and be very articulate, professional and well-groomed. Convention models act as brand ambassador to educate and create awareness about a product/company/service in large business convention settings. Other types of promotions include nightclub promoters, product demonstrators (think in-store demonstrations and food sampling) and guerrilla-style marketing (involving a team of brand ambassadors at large public events). In order to book these types of jobs, you must sign up with as many promotional agencies.

Where To Find Promotional Modeling Jobs

Finding legitimate promotional modeling jobs takes a little work and research. New models are encouraged to look for event staffing agencies or promotional model agencies through a quick online search. Craig list is another site that can help you find immediate promotional job opportunities. Craig list and sites like it post daily nationwide promotional opportunities, casting calls and talent work. Specialist promotional bogs allow models to network online with marketing/event staffing companies and other models, improving a model's chances of finding more promotional work.




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